Facebook has over a billion users worldwide and every month, there are more than a million active users that are checking their account, likewise with Twitter and YouTube. This is the reason why it became a prominent platform among marketers and businesses to advertise like their archerypower and so on. This made social media an integral element among businesses.
A Web of Information
Connecting with a massive number of consumers on these sites open up huge opportunities for lead generation as well as marketing. Not only that, social media monitoring can provide valuable insights as well as a better understanding of how your audience, competitors and industry reacts to products and latest market trends at the same time.
Aside from providing a platform both to consumers and businesses in sharing their thoughts and take part in ongoing conversations and threads, there are other uses for social media.
For one, it may be used as a channel in which people can have easy access to important t information and current events.
Backed by Research
According to recent study made by Pew Research, they discovered that over 64% of adults are actually active on Facebook and 30% of them are using the site itself to be updated on news. Meaning to say, around half of people who are using Facebook, trust the website in getting news source. Likewise, 16% of US adults are also active on Twitter with precisely 8% of them are accessing the news via tweets.
Not just users read news through social media sites but, it gives them the power to join the conversation and share their own stories. Half of users among different social networking sites shared news stories on their account and about 46% have discussed the news they found on their groups or pages.
On the other hand, while social networking websites are quite popular media to get news, the research found as well that users of the sites are spending less time in engaging with news that they’ve read. Readers who have visited the news straight from the provider’s site are spending more or less 5 minutes on the page. Compared to those who found the news via link on Facebook who spends about 2 minutes reading the page.