If you are using social media marketing for medical practices or any other services, then you ought to know the importance of effective social media engagement. Basically, these measures – likes, comments, and public shares for the efforts exerted by a business in their social media campaigns.
Engagement has been a typical metric to evaluate performance. However, it does not necessarily mean that having high performance is equivalent to higher sales and vice versa. With more or less 1.5 billion active users, Facebook presence is undoubtedly a necessity for businesses that are operating online or offline. However, ROI for social media marketing campaigns is hard and engagement is merely a blanket metric. It does not show figures of how many users are being converted into sales.
The Big Three
The three biggest and sought-after social media sites now are Twitter, Instagram and Facebook. Every single platform has its own structure for users to show appreciation on individual posts. Every platform has different metrics of measuring engagement among users and they are as follows:
- Twitter – followers and retweets
- Facebook – fans, shares and likes
- Instagram – likes and followers
While likes and shares tell how popular or viral a post can be, follows or followers serve as indication of higher level of investment. Meaning to say, users are eager to see more of the content regularly. In the world of social media, “Followers” are basically your level of conversion.
Best Practices for Higher Engagement
To ensure that you are getting high social media engagement, then it is highly recommended to do the best practices below.
- Post everyday – make sure that your brand shows always at your fans or follower’s newsfeed using entertaining, engaging and witty content. Posting frequently exposes your brand and remind your followers and fans that you exist and keep them interested as well.
- Use attractive images – a simple yet engaging image can boost your rate of interaction across social media platforms.
According to a research…
Facebook posts with images receive 85% interaction rate compared to the other 4% without one.
- Be personal – as much as possible, avoid being too professional in your posts. Rather, show your audience that there are real people managing the account’s content.