Pandemic Turned Many Middle-Class Indian Households into Washing Machine Users

In India today, the use of large, automated appliances have become part of the so-called new normals that middle-class Indian families found necessary to adopt. Large washing machines for one, are now considered as the most convenient to have as an alternative to hiring women who perform laundry services as a profession.

While many middles class Indian households tend to be large, the burden of having to do most of the house chores are traditionally conferred to female family members.

Prior to the pandemic, large appliances were not at the top of must have lists in many Indian households. However, as the reality that the pandemic will be staying in the midst of a nation as thickly populated as India, dishwashers, food processors, vacuum cleaners, coffee-making machines and even home theater equipment have found favor in most middle class Indian households. Yet the one big appliance that spurred an notable increase in demand in India is the washing machine, for both the semi-automatic and fully automatic models.

Factors that Triggered a Huge Spike in the Demand for Washing Machine in India

Whereas before, middle-class families engaging the services of women who took on laundry chores, was the norm. After all, when compared to using washing machines or using the services of laundromats, professionally-washed clothes are relatively much cleaner and less costly. Moreover the country’s social distancing mandates include a ban on the hiring of part-time maids as a way to prevent the spread of the disease.

Traditional hierarchy also influenced decisions to purchase a washing machine that women family members can use in carrying out a task that is generally regarded as difficult. In traditional families, men outranked women in the same age groups, while senior family members, whether male or female outrank the junior members. That being the case, men reserved the right not to help in menial chores like laundering, while the younger female members are the firsts in line to do most of the household tasks.

However, many modern Indian women have made it possible to attain financial independence, which in some ways helped free them from Indian traditions; including arranged marriages that prevented them from choosing to marry a partner who treats them as equals. In modern Indian households, husbands now assume equal responsibility in doing household chores. That way, they can help their wife manage multiple roles as housewives, mothers and providers of additional income.

As many looked for the best washing machine in india, many also discovered that they do not have to limit their choices to LG Collins products, being the leading brand in the country’s washing machine market. During the year of the pandemic, Bosch washing machines also gained widespread recognition. Mainly because the German manufacturer improved their washing machine technology not only with automated features, but also with energy-saving efficiency, silent washing operations and touch-screen controls.