Garden Screens: Media Marketing Mistakes
Most custom garden screen businesses do not integrate social media effectively into their marketing efforts. In fact, they follow the trend of others and are quickly discouraged by the lack of positive results.
Custom garden screens: Some common mistakes that will prevent your full potential on social media
Considering social marketing ineffective
If you think social media isn’t right for your demographic or industry, you’re wrong. It’s a common misunderstanding that social media is only for young people, but that’s no longer the case.
Social media has permeated all layers of society. If you are a supplier of custom garden screens and can put together a successful social media strategy, you will have an edge over your competition.
Do everything for yourself
No one would want to associate with a person who only talks about himself. Well, this is the mistake many companies make on social media. Everything is about them – their news, events, products, projects, etc. Here’s the truth: nobody cares. To succeed on social media, you need to not only speak the language of your audience but also tell them what they want to hear. The content you post should be of high quality, significant interest, and in line with the norms of the social network and your followers.
Too much trust in automation
One of the most common errors companies make is depending too heavily on automated posting to their media accounts. People use social media because they want to interact with others. If people can tell your posts are automated or if they feel the exchange is not personal, they will distance themselves from your brand.
Ultimately, if you spam them with too much irrelevant automated content, you’ll start to lose them. Your social media presence should have a personal touch. Find ways to delight, entertain and inspire by posting content that is personalized and authentic.
Having too many accounts to manage
Many companies make the mistake of jumping into every social network, creating accounts, and trying to handle them all, only to recognize that they are extending their marketing resources and producing very few results in the process.
A marketer can effectively manage no more than 2-4 social media accounts. If your organization’s social media strategy is in the hands of a single team member, you should focus your resources and energy on Facebook, Twitter, and LinkedIn. Next, you should prioritize your efforts on the social network that produces the most results for your garden screen business.