Garden Screens: Media Marketing Mistakes

Most custom garden screen businesses do not integrate social media effectively into their marketing efforts. In fact, they follow the trend of others and are quickly discouraged by the lack of positive results.

Custom garden screens: Some common mistakes that will prevent your full potential on social media

Considering social marketing ineffective

If you think social media isn’t right for your demographic or industry, you’re wrong. It’s a common misunderstanding that social media is only for young people, but that’s no longer the case.

Social media has permeated all layers of society. If you are a supplier of custom garden screens and can put together a successful social media strategy, you will have an edge over your competition.

Luxury Screens

Do everything for yourself

No one would want to associate with a person who only talks about himself. Well, this is the mistake many companies make on social media. Everything is about them – their news, events, products, projects, etc. Here’s the truth: nobody cares. To succeed on social media, you need to not only speak the language of your audience but also tell them what they want to hear. The content you post should be of high quality, significant interest, and in line with the norms of the social network and your followers.

Too much trust in automation

One of the most common errors companies make is depending too heavily on automated posting to their media accounts. People use social media because they want to interact with others. If people can tell your posts are automated or if they feel the exchange is not personal, they will distance themselves from your brand.

Ultimately, if you spam them with too much irrelevant automated content, you’ll start to lose them. Your social media presence should have a personal touch. Find ways to delight, entertain and inspire by posting content that is personalized and authentic.

Having too many accounts to manage

Many companies make the mistake of jumping into every social network, creating accounts, and trying to handle them all, only to recognize that they are extending their marketing resources and producing very few results in the process.

A marketer can effectively manage no more than 2-4 social media accounts. If your organization’s social media strategy is in the hands of a single team member, you should focus your resources and energy on Facebook, Twitter, and LinkedIn. Next, you should prioritize your efforts on the social network that produces the most results for your garden screen business.

Renovating Your Home During COVID-19

Carpenter

In spring and summer, many modernization projects around the house and apartment are tackled. But this year many things are different. How to deal with handicraft work now, you can find out here.

Replacing floor coverings, maintaining or renovating the heating, renewing windows or the front door, doing painting work – in the bright season, many have their home brought into shape. This year, however, there is great uncertainty: Do you put yourself and your family in unnecessary danger if you let craftsmen into the house? The good thing is there are expert craftsmen like Schreiner in Radolfzell (Your carpenter in Radolfzell on Lake Constance) that follow safety protocols during the pandemic. Otherwise, here are the things you should know.

Panic is not appropriate

Often, appointments for larger measures have already been agreed upon in the longer term. How do you deal with this now?

On the one hand, no responsible craftsman wants to put himself in danger. On the other hand: “Since craftsmen have clear guidelines for infection prevention from their employers’ liability insurance associations in the corona crisis, a postponement of the measures is not necessary,” emphasizes Frank Ebisch, spokesman for the Central Association of Sanitation, Heating, and Air Conditioning.

Cancellations for fear of infection?

If you are afraid of infection with Covid-19, Frank Ebisch recommends seeking the interview: “There is no reason for termination ‘fear of infection’. However, concerned homeowners can talk to the specialist company about a possible postponement of the work. This also clarifies whether this will result in additional costs, for example, because the specialist craftsman has already made advance payments and ordered expensive components.”

 

ALSO READ: Easy Moving Tips This Pandemic

 

Corona hygiene regulations also apply to crafts

For many works in and on the house, for example on the heating, direct contact can often be avoided, because central heating devices are usually located in the basement or in another separate room. When entering the apartment or in direct contact, the same rules apply to craftsmen to protect against infections as in everyday life:

  • Keep your distance (at least 1.5 meters)
  • Welcome without handshake
  • Coughing/sneezing into the crook of the arm
  • Mouth and nose protection is recommended
  • Regular hand cleaning
  • Ventilate work and break areas regularly
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