Elon Musk to Discard Twitter Brand, and Will Roll Out X App Instead
Twitter’s new owner Elon Musk, announced plans of discarding the well-known social media app Twitter, which starts by replacing it with an app branded as X. Musk, who is still ranked as the richest man in the world as of July 2023, asserts that brand replacement is only part of a broader vision of deploying an “everything app.”
Doing so will facilitate Musk’s greater goal of rolling out an app capable of performing a broader range of functions; making the X app a key interactive tool in the lives of billions of users.
Moreover, Musk’s signature social media app will appear with black as its color motif, likewise replacing Twitter’s blue default color. Needless to say, a post will no longer be called a tweet but will instead be referred to as an X.
Musk Says X Has Always Been Part of His Plans Since the 90s
Although at first, Musk said he chose the X branding from an array of user-submitted suggestions, he now says that an X.com platform has always been part of his plans since the late 90s.
That was the time when he first began making a name for himself as the founder of an online payments business. According to Musk, he had always envisioned creating an “X.com” branded platform, capable of facilitating not only fee-free instant payments.
His vision included offering loans and other banking functions and services in one simplified streamlined online system. Musk asserts that his X.com platform will continue to have entertainment and social media features.