In this web page, https://famoid.com/how-to-schedule-instagram-posts/, Famoid highlights the significance of Instagram’s in-app scheduling tool in a marketing campaign. Whereas before, Instagram users looking to schedule their posts ahead of actual publishing, used Facebook’s Creator Studio to do so.
Inasmuch as planning and scheduling proved effective in running Instagram marketing campaigns, the social media app now includes scheduling as an option. The IG scheduling tool enables users to set up a timetable in publishing Photos, Stories, Reels and Carousels directly in the IG app, sans the need to use FB’s Creator Studio tools.
However, the individual dates of publishing must not exceed 75 days from the date of scheduling to the actual date of sharing posts in the Instagram platform.
Important Steps to Remember When Using the Instagram In-App Scheduling Tool
Use the app to create content with the option to schedule publishing or sharing in one’s IG account on a future date. However, in order to have access to the scheduling tool, a user must first set up a Creator account or an Instagram Business account.
Why Use a Business or Creator Account?
Using a Business or Creator account instead of a Personal account will make your products or services visible to potential new customers.
You don’t have to convert a personal Instagram account to make it suitable for business purposes. Instagram permits an app-user to have up to 5 IG accounts, which means you can retain your personal account and have a Creator or Business account at the same time.
The scheduling tool is dedicated for business use, which provides a direct path for Instagram users to discover the contents you created for your brand. This is important because studies reveal that about 44% of Instagram users engage in online shopping weekly on this social media platform.
Optimize Other Components of Your Creator or Business Account
Generally, business accounts display their logo as profile pic. Although about 110 x 110 pixels cropped into a circle is used for the profile, it would be wiser to upload and store images with 320×320 pixels.
Instagram allows only one link per account bio but will not stop you from changing the link from time to time so you can connect a new website content; or link your profile to a new and ongoing brand advertising campaign.
Even for a Business account, Instagram allows using only 150 characters in describing one’s business and in presenting the products or services in Instagram’s ecommerce market.