Social media has gone beyond just a platform to interact. It has slowly become the center of many people’s daily activities. In this thought, many companies are now considering social media platforms to communicate with their clients in real time. Social media is changing banking relationships and financial services in many ways, from bettering customer service to permitting users to send funds to recipients via web-based platforms. Fintech companies are employing social media data to help their clients get credit for all sorts of applications, including home repairs and window replacements, or just opening a savings account.
The Role of Social Media in Financial Services Marketing
With this superior adoption, use, and participation, finance institutions have started to acknowledge the possibilities that social media can provide their businesses and the entire finance industry as a whole. Businesses in the finance industry are looking to achieve a viable advantage above others while likewise aiming to reduce the risks presented by social media, including protection of extremely sensitive details openly.
The complexity of standards and traditional cultural thinking also means that the financial services sector has lagged far behind other sectors in the use of social media technology until recently.
Things Are Moving Quickly
FinTech has become its own industry, including companies that use technology to improve the efficiency of their financial systems. According to a report by Accenture and the Partners Fund, world investment in financial technology companies has increased from about $1 billion in the year 2008 to almost $3 billion in the year 2013. Finance News also reports that several of these businesses are applying social media to innovate their customary business structure which the financial industry has depended on for many years.
You will find five major subjects where social media is reforming finance all over the world as follows – Customer Service, Marketing, New Product/Service Development, Reducing Costs and Improving Efficiencies, and New Business Models.
The Financial Industry Is Continuously Innovating New Ideas For Social Media Reach
- In general, adoption is slow, and the majority of traditional banks at this time solely implement few programs that generally work individually distinct from an integrated resolution. The opportunities offered by social media involve not only marketing and customer service but also involves the products and services more directly.
- Various new business models were designed and introduced that evolving the entire finance industry. Large, sophisticated and extremely controlled organizations are compelled to understand the right way to improve and bring in new concepts in a speedy fashion for instant screening and iteration.
- Many new customers in the financial services arena are still struggling to locate time-tested, long-term rewarding business models. As they expand over time they have to be ready for more legislation. For financial technology companies, trust building is also important and banks are not always good at it. As regulators strive to balance consumer protection and control money laundering, the need for compliance, security, and privacy will be more visible while reaching considerably more financial inclusion on a global basis.
- Imagine that all future deposits, repayments, remittances, and investments could be managed in a social network using a simple and user-friendly approach. These days, cash is much less crucial, and online friends can help support their financial goals. Today there will be a significant reduction in friction throughout the industry.
Social media and networking are improving how the financial services sector work. There is a bright future for financial inclusion, cost reduction, and improved customer service. In the end, we have to look at who will be the leading force in the financing arena, traditionally founded companies or financial technology contenders.