In 2020, every aspect of business and marketing was impacted by COVID-19. Budget cuts mean that several companies are investing less in SEO, making room for others to fill that space in computer program rankings. Those already in a position to learn from these shifts are companies investing in SEO, which is what new search algorithm updates mean. This text will take a look at a number of these new Google algorithm updates and explain how investing in SEO now matters over ever.
Business Changes During COVID
Pandemic has shifted the way we do business, and it’s no secret. The old ways of finding and building relationships with customers and partners aren’t any longer possible. Everything has moved online, from in-person sales to large sales conventions. While online visibility was important pre-Covid, it’s essential to own a visual and effective online presence today.
This shift is additionally a large advantage for businesses that are ready with an SEO strategy. SEO is your best salesperson and therefore the gateway to bringing people to your site. Customers have the whole world at their fingertips through a Google Search. This moment offers an enormous opportunity for companies able to make the most of it – as long as your customers can find you.
Local SEO search rankings are more important than ever for businesses that are closed or whose sales have shifted to curbside pickup during the lockdown. Customers can find your business with a fast local search and quickly discover the way to find you, reach you, and do business with you whether or not your doors are temporarily closed.
For small businesses stricken by COVID lockdown, local Google search queries like “Open now” or “Near me” local customers can find you once they need you whether or not your doors are shut. Again, it’s essential that the search engines can find you to succeed in these new customers, who are more likely to be high-quality searches looking to shop for from you immediately.
New Algorithm Shifts
In December 2020, Google announced a large core update to its program algorithm. This major update was worldwide, and covered lots of overall quality issues, and was the primary large-scale update since Spring 2020. Many sites with SEO ranking factor strategies in situ like authoritative blog posts specializing in long-tail keywords, avoiding keyword stuffing, optimizing for a streamlined user experience, and mobile-first indexing saw a direct gain in organic search traffic of 10% to over 100% after the update.
Starting off of this turbulent year significantly better visibility-wise than after they entered it are what we’re already seeing from some SEO clients. This data tells us that now’s the time to require a glance at what your SEO is doing and make the required changes to require advantage of this monumental shift in online business marketing.
Evidence That SEO Works
It is also important to recollect that as fast because the internet moves, SEO could be a long game. When, hopefully, things will start to open up again, businesses that start an SEO strategy now will begin to determine improved Google rankings in two to a few months down the road.