Animoto’s 2021 Survey Gives Insights on Consumer Response to Videos

Animoto, a leading provider of video creation services came out with another survey on how video infographics influence consumers in their decision making. Now that e-commerce has become mainstream, the insights provided by Animoto’s survey of 580 consumers, reveal how consumers respond and/or react to powerful presentations of knowledge, information or data by way of video.

Majority of the consumers who responded to the survey said that when researching about a new product or service, they prefer to view videos, rather than look at photo images; or read reviews about a product or service.

As it is now the norm for brands to move the marketing and selling of their products online, consumers browsing habits have also changed.

Key Findings of Animoto’s 2021 Survey on Video as Infographic Tools

Infographics are visual representations used to enhance human ability to discern information clearly and quickly. The following findings show how consumers responded to videos when planning to buy a products or when learning about a product:

Ninety-three per cent (93%) of consumers find videos about products very helpful.

Seventy-one (71%) of survey respondents said they actually made decision to purchase a product, or engage a service after watching a brand’s related video.

Forty percent of the 2021 survey respondents said they are inclined to make more purchases after viewing advertising videos in social media sites. Moreover, majority of the consumers surveyed, stated that video contents of brands on social media are their top favorites.

The consumers also indicated that the top three platforms where they usually find brand videos are Facebook, YouTube and Instagram.

The 2021 Animoto Consumer survey confirms the findings of the video creator’s findings of its 2018 State of Social Video Consumer Report and Marketer Trends Report. The two reports explored how brands influence customers on social media and how marketers have been responding to consumers‘ growing demand for videos